Facebook + Instagram
My work with Gallo Family Vineyards resulted in an integrated campaign, a ton of social content, and a few hangovers. The art direction is decidedly home-spun with a seemingly user generated feel. The work seen here touched a nerve and created record engagement, amounting the largest community growth among the wineries 50 plus brands for 2017 — with many posts reaching 50-75% organic shares and/or 3X reach over spend.
CONTENT + MICRO-VIDEO + CINEMGRAPHS