Facebook + Instagram
My work with Gallo Family Vineyards resulted in an integrated campaign, a ton of social content, and a few hangovers. The art direction is decidedly home-spun with a seemingly user generated feel.  The work seen here touched a nerve and created record engagement, amounting the largest community growth among the wineries 50 plus brands for 2017 — with many posts reaching 50-75% organic shares and/or 3X reach over spend.

FACEBOOK POST COPY: We’ve got your Father’s Day gift all wrapped up. #FathersDay  #GiftWrap
FACEBOOK POST COPY: We love this easy 4th of July crowd pleaser. Get one before they're gone!💥🇺🇸
POint-of-sale DESIGN
FACEBOOK/IM POST COPY: After you’re done playing this #aprilfools prank, feel free to eat the evidence.

FACEBOOK POST COPY: My Moscato brings all the birds to the yard.

POST COPY: We found G'Ma's sweet vintage glasses in the attic. Even sweeter with Sweet Apple GFV! 👵🍏🍷

Other Projects