King 888 Energy Drink Pitch

In Asia, the number 888 is considered so lucky that people will pay a premium for a property with that address. With that in mind, good things should be expected if you drink King 888 Energy Drink. I came up with the line "Triple Your Odds" which the client bought and used as their campaign platform.
An audio file triggered by motion sensor plays when someone steps up to the urinal (above).

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