los angeles zoo

The LA Zoo needed to create awareness of a new exhibit of animals in their natural habitats while appealing to adults and children alike.

The line, "Every animal has a home, just not yours.", wrapped up the concept while opening the door to unexpected visuals. 
The campaign included a micro-site, OOH/bus shelter ads, broadcast, digital banners, and a page take-over of the LA Times.
Role: Lead Art Director, Logo Designer, Storyboarding and Script Development, Photo Producer, UX/UI Art Direction

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