LA zoo

The challenge was to create awareness of a new exhibit of exotic animals in their native habitats while appealing to adults and children alike.

The campaign included a micro-site, broadcast, digital banners, OOH, and a page take-over of the LA Times; garnering over 405,000 website hits and attracted record visitation — more than 1.5 MM visitors in less than one year.
The story, "Every animal has a home, just not yours.", communicated the offering while enabling a variety of entertaining executions.
Role: Lead Art Director and Visual Designer, Logo Design, Photo Art Director/Producer, UX/UI, Script Development and Storyboarding 

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