Every animal has a home, just not yours.
The Los Angeles Zoo needed to announce a new exhibit of rainforest animals in their native habitats so our team branded the exhibit with an integrated campaign and microsite, engaging adults and children alike with concepts that highlight the offering.
The exhibit opened to record numbers, garnering earned media in the New York Times, while the website won a Silver Addy for UX/UI. https://www.nytimes.com/2014/07/07/business/media/Ads-for-LA-Zoo-Rainforest-Exhibit.html
Contribution
Design & Visual Concepts
Image Composition
Photo Art Direction
Campaign System
Logo Mark & Illustration
Interactive UI/UX Direction
Storyboarding & Script Development
Agency ECD: Benjamin Freuhauf
Photographer: Lyndon Wade
Post Production: RealFake