las vegas msg takeover

We took over Madison Square Garden with a singular message driving concert goers to where they could pair a concert with nearby dining and nightlife in Only Vegas style.
The client wanted to brand Vegas a music destination. We gave them a reason why a concert is better there.
I designed the campaign to stand in contrast to the experience of Madison Square Garden while providing a continually evolving narrative as people move around the arena grounds.

Other Projects

L'Oréal /// Clarisonic
Gallo Vineyards
Los Angeles Zoo
Vegas for Rolling Stone
Eight Years of Vegas Print
NV Energy
Broadcast + Cinema
Vegas B2B