The client wanted to brand Vegas a music destination. We gave them a reason why a concert is better there.
We took-over Madison Square Garden with a singular message and various unique executions driving concert goers to visitlasvegas.com.
On the website, visitors were prompted to "Play Louder" by pairing a concert with nearby dining, concerts, and nightlife in only Vegas style. Our team developed comprehensive database connecting each of the cities resorts with event dates and dinning options by proximity.
My partner and I created the concept and numerous executions to fit ALL the media space in and around Madison Square Garden. I designed the campaign to be a quick read while continually providing new executions to engage people as they move around the arena. I developed the images, created the layouts and hired illustrator Katie Kirk to create the icons.