The client wanted to brand Vegas a music destination. We gave them a reason why a concert is better there. We took-over Madison Square Garden with a singular message and various unique executions driving concert goers to visitlasvegas.com.
On the website, visitors were prompted to "Play Louder" by pairing a concert with nearby dining, concerts, and nightlife in only Vegas style. Our team developed comprehensive database connecting each of the cities resorts with event dates and dinning options by proximity.