Las Vegas Madison Square Garden Takeover

The client wanted to brand Las Vegas as a music destination. We gave them a reason why a concert is better there.
Utilizing ALL the available media in and around Madison Square Garden NYC, we enticed concert goers with an "Only Vegas" message. The campaign was designed to in consideration of the audience experience, with numerous executions to maintain engagement as people walked around the arena.
On the web, visitors were prompted to "Play Louder" by pairing a concert with nearby activities such as dining and nightclubs.
Digital video played on 7th Avenue supporting the message while providing a list of upcoming Vegas concerts.