The mission of ONE is to eliminate extreme poverty throughout the world. Since this seems like a daunting task, in order to garner support, our challenge was to not only educate about the simple solutions, but also demonstrate it's actually possible. I came up with the idea to speak about poverty in the past tense, as if it's already history. This opened the door to chronicle the steps which will achieve it in an engaging way. The video below (created with existing footage via a massive YouTube search) was used to present this concept to the ONE board of directors, including BONO of U2. Few can say they made BONO jump to his feet and yell "Brilliant!"...I shamelessly can.
With Bono's approval we were set to move forward, but the market tanked a few months later and the funds for the campaign were withdrawn.