Las Vegas Business

Vegas is not only in great place to party, the city also boasts the nations top convention facilities. Our challenge was to communicate why Las Vegas is a great place to hold a business meeting while not undermining the brands equity as a leisure destination (nor suggest that co-workers will show-up to the meeting hung-over). The solution was to speak directly to the decision makers: the often forgotten, overlooked, and rarely credited "meeting planner", and with this insight, appeal to their needs.
The campaign consisted of five print ads, posters, trading cards, web banners, a bus wrap, and interactive lenticulars.

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