about
With over two decades in advertising design and art direction it's fair to say I'm more than a digital native. I solve problems by thinking and making, from idea to execution, and have traversed the worlds of traditional media, social, online and brand experience delivering solutions to complex business challenges by building brands that people love.
Growing up in a family of fashion retailers gave me an early understanding of the importance of distinction and taste-making in both business and culture, along with the familiar challenges all organizations face. I believe great creative doesn't come from the right answers, but by focusing on the right questions.
I learned the ropes on global brands like Tide/P&G at Saatchi & Saatchi, and working in the trenches with truly great people on the award-winning Las Vegas Tourism campaign, along with a number of luxury resorts and various independent projects. I have also spent as many years freelancing, taking-on a few clients of my own, and collaborating brand-side with E.J. Gallo Vineyards, HubSpot, and MGM Resorts International.
recognition
Ad Week
creativity awards
ADDYS (13x)
Golds, Silvers, Best In Show
Ad Fed "The Show"
Silver
GLAAD Media
Nomination
professional activities
2025| Contributing Member, The Club SF in partnership with The ONE Club for Creativity
2019 - Current | Jury Member C2A-International Creative Communication Awards
2021 - 2023 | Jury Member, ADC Awards-Art Director Club, Members Choice
2018 - 2019 | Board and Advisors Nominating Committee, AIGA Los Angeles
2009 | Jury Member, PDN-Photo District News, The Photo Annual
2006 | Speaker and Portfolio Mentor, Art Institute
publications
Graphis, New Talent Design and Poster Annuals (5x)
PDN Photography Annual (Professional Profile/Interview)