Be the office hero.
In a destination city such as Las Vegas, the challenge was to position convention offerings while not undermining the brands equity in leisure, or vice versa for that matter. Research told us our audience, meeting planners, are accustomed to fielding complaints and rarely receive praise for a job well done. With this insight, we uncovered a unique way to communicate both the offering and benefit while remaining true to the brand in a manor that neither suggests (nor denies) your colleagues may arrive hung-over at the meeting. Regardless, you'll certainly get high-fives for not taking the team to Des Moines.
Agency: R&R Partners | Photographer: Jim Fiscus