My Role and Results
These are a few spots I co-authored as agency AD. Many I storyboarded and provided foundational direction—selling the concepts to both internal teams and respective clients. The best part of my job is collaborating with talented directors and production teams—on-set and in post—weighing in on key decisions, from casting to wardrobe, props and locations, to editorial finishing.
As for the little social videos, those I lead with internal teams, handling graphics, motion and all post myself. The first two below were part of a pitch for Google G Pay that I was lucky to lead. Sadly, the client didn't buy the strategy. All others ran on TV, except the UNICEF TAP Project which ran on the big silver-screen.
By Madison Avenue standards NONE of these spots had great budgets and a couple were actually pro-bono. I’ll take only a modicum of credit for any quality achieved. Regardless, the Gallo Family Vineyards social media generated the largest organic growth among the clients global portfolio for 2017, while the Los Angeles Zoo Rainforest of the Americas Exhibit opened to record numbers, earning the campaign recognition in The New York Times. The celebrity chefs spot, Vegas UnCork'd, launched a highly successful event partnership between our client and Bon Appétit, lasting well over a decade.
"Misinterpretation" // CD: Arnie DiGeorge // Copywriter: Christian Durrett // Client: LVCVA
Creative Director: Ron Lopez // Copywriter: Tony Marin // Director: Kurt Rauf
"Shade" :30 // Broadcast // Caesars Palace
ECD: Benjamin Fruehauf // Client: LA Zoo