G Pay Retail Concepts // Animator: Sisi Lee // Client: Google
Broadcast x Short Videos
These are a few spots I lead and co-authored along my advertising journey. Many I storyboarded and provided foundational creative direction—selling the concepts to both internal teams and respective clients. My favorite part of my work is collaborating with talented directors and production teams, both on-set and in post—where I weigh in on key decisions, from casting to wardrobe, props and locations, to editorial finishing.
As for the little social videos, those I lead with internal teams, handling graphics, motion and all post myself. The first two above were part of a pitch for Google G Pay that I was lucky to lead. Sadly, the client didn't buy the direction, but all others ran on TV, except the UNICEF TAP Project which ran on the silver-screen in cinemas
By Madison Avenue standards NONE of these spots had great budgets, and a couple were actually pro-bono. I’ll take only a modicum of credit for any quality achieved. The Gallo Family Vineyards social media generated the largest organic growth among the clients global portfolio for 2017, while the Los Angeles Zoo Rainforest of the Americas Exhibit opened to record numbers, earning the campaign recognition in The New York Times, and celebrity chefs spot Vegas UnCork'd, launched a successful event partnership between our client and Bon Appétit, lasting well over a decade.
"Misinterpretation" // CD: Arnie DiGeorge // Copywriter: Christian Durrett // Client: LVCVA
"A Dollar in Vegas" // ACD: Mark Naparstek // Client: UNICEF
Creative Director: Arnie DiGeorge // Director Kurt Rauf // Client: Catholic Charities
Gallo Family // IG x Facebook // In-House E.J. Gallo Vineyards
Creative Director: Ron Lopez // Copywriter: Tony Marin // Director: Kurt Rauf
"Shade" :30 // Broadcast // Caesars Palace
ECD: Benjamin Fruehauf // Client: LA Zoo
ECD: Benjamin Fruehauf // Client: LA Zoo