As designer/art director, I developed the TV spots, created the logo, print concepts, digital banners, billboard, a page take-over of the LA Times and lead the UX/UI design of the micro-site. The site garnered over 405,000 hits and attracted record visitation — more than 1.5 MM visitors in less than one year. The website www.lazoo.org/rainforest won an Addy for UX/UI design.
Los Angeles Zoo
Every animal has a home, just not yours became the platform to generate awareness of the parks new exhibit of exotic animals in their native habitats while appealing to adults and children alike.