Los Angeles Zoo

Every animal has a home, just not yours became the platform to generate awareness of the parks new exhibit of exotic animals in their native habitats while appealing to adults and children alike.

With the insight that a wide variety of creatures make their homes on the various levels of the rainforest canopy, we created a single-page vertical scrolling site that shows the animals in their native habitat with a UX that is as much educational as it is engaging. The zoo's featured exhibit, the tamarin monkey, moves with the cursor in a game-like manor revealing information on each animal it encounters. The site garnered over 405,000 hits and attracted record visitation — more than 1.5 MM visitors in less than one year, and won an Addy for UX/UI design.