Los Angeles Zoo

Every animal has a home, just not yours became the platform to generate awareness of the parks new exhibit of exotic animals in their native habitats while appealing to adults and children alike.


www.lazoo.org/rainforest
With the insight that a wide variety of creatures make their homes on the various levels of the rainforest canopy, we created a single-page vertical scrolling site that shows the animals in their native habitat with a UX that is as much educational as it is engaging. The zoo's featured exhibit, the tamarin monkey, moves with the cursor in a game-like manor revealing information on each animal it encounters. The site garnered over 405,000 hits and attracted record visitation — more than 1.5 MM visitors in less than one year, and won an Addy for UX/UI design.