Finding a new way to tell the brand story
Wit tourism typically down in first quarter, our team at R&R Parters was tasked with finding a way to entice people to Las Vegas during that time of year.
Our solve "Spas for her. Sports for him" ran in both mens and women's lifestyle magazines with highly targeted messaging offering couples individual resources for personalized "me time" in the spirit of Valentine's Day and March Madness.
LGBTQ—Engaging diverse audiences without clichés or rainbows
Among the first LGBTQ+ communications for the destination, my copy partner and I crafted visual solutions that remained true to the brand. "Tan Lines" was nominated for a GLAAD Media Award and both won gold and silver Addy's.
Retail Initiative—Inviting fashionistas to join in on the fun
Las Vegas wasn't always known for high-fashion or designer retail, so when the worlds top luxury brands decided to set-up shop on The Strip our team placed ads in Vogue to get the word out.
Playing off the clichéd beauty ads normally found women's lifestyle magazines, we invited would-be fashionistas to live out their dreams, even if they weren't runway ready.
Vegas x Music—Tickets to your rock n' roll fantasy
Our Las Vegas tourism client at R&R Partners wanted to encourage concert tickets sales at the destinations many resort venues. So, we positioned the city as a concert destination unlike any other.
With the insight that celebrated bands and musicians frequent the casino floors while on tour in the city—often seen casually strolling by the bar or pool—we created a print campaign to run in Rolling Stone Magazine highlighting the unique benefit—access for the fans—that no other city can boast.
