E. & J. Gallo Vineyards

SOCIAL  +  MICRO-VIDEOS 
My team and I created the campaign platform "We're All Family" and crafted strategic stories that engaged the brands community.  The work here resulted in the largest social community growth among the wineries 50 plus brands for 2017 — with many posts reaching 50-75% organic shares. In a market full of aspirational brands, Gallo Family stands apart as the accessible go-to table wine with an aesthetic that's decidedly naïve and unpolished.

FACEBOOK/INSTA : We’ve got your Father’s Day gift all wrapped up. #FathersDay  #GiftWrap

POST COPY - My Moscato brings all the birds to the yard.

POST COPY - After you’re done playing this #aprilfools prank, feel free to eat the evidence.

POST COPY - We love this easy 4th of July crowd pleaser. Get one before they're gone!💥🇺🇸

POST COPY : We found G'Ma's sweet vintage glasses in the attic. Even sweeter with Sweet Apple GFV! 👵🍏🍷
Facebook + Instagram 
campaign DESIGN  + TYPOGRAPHY + POINT-OF-SALE

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