Gallo Family Vineyards

In a market full of aspirational, luxury-driven brands, Gallo Family stands apart as the table wine for family gatherings with an attitude that's decidedly unrefined and inclusive.

The team and I created the campaign platform "We're All Family" and crafted paid social media content with strategic brand stories designed to engage the online community. The work here resulted in the largest community growth among the wineries 50 plus brands for 2017 — with many posts reaching 50-75% organic shares. 
As with much of Gallo Family's social media, I developed stories that integrated product in a seemingly organic manner. Below is the July holiday post which is the first of effort to towards content that tells the brand story of without using or referencing product.

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