Point-Of-Sale System (Product By Color)  
In a market full of aspiration-driven brands, Gallo Family stands apart as the table wine with an attitude that's decidedly unrefined. I created the campaign platform "We're All Family" and crafted social content with brand and product stories that engaged the online community. The work here resulted in the largest community growth among the wineries 50 plus brands for 2017 — with many posts reaching 50-75% organic shares. 

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