POS Campaign to Organic Growth
Gallo Family wines stand apart in a traditionally aspirational market with a tone that's decidedly home-spun and approachable. I created the campaign direction and brand story around a decidedly user-generated aesthetic, bridging POS and social media with original concepts and brand-driven stories for every post. These efforts resulted in the largest organic community growth (Facebook and Instagram) among the wineries 50 plus brands for 2017 — with numerous posts reaching 50-75% organic shares. Our team created content at scale for the companies most widely distributed wine brands and I lead the creation of assets, strategy playbook, and style-guide for the brand. On top of it, I got to be super hands-on in production and let my inner stop-motion-animator shine.
Contribution: Campaign Direction. Typography. Graphic Design. Concept. Content Production. Editor