Integrated Campaign + Social Content
In a market full of aspiration-driven brands, Gallo Family stands apart with an attitude that's decidedly relatable to every family. I created the campaign platform, designed POS displays, and crafted tons of online content around brand-driven stories to engage the social community. This effort resulted in the largest community growth among the wineries 50 plus brands for 2017, and with many posts reaching 50-75% organic shares.
Role: Strategic Platform, Art Director, Designer