King 888 Energy Drink

ROLE: concept + tag-line + art direction

In Asia, the number 888 is considered so lucky that people will pay a premium for a property with that address. So of course good things should be expected when you drink King 888 Energy Drink. 
GUERILLA-DIGITAL MOTION SENSOR
In this bathroom placement, your Urine-Luck Analysis is triggered by motion sensor.  Listen to the (rough) audio portion below, which includes my best robotic seductress voice-over.
COLLEGE CAMPUS DOOR-HANGERS
BAR COASTERS
POS / IN-STORE 
DIGITAL BANNERS
BILLBOARD / OOH

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