Multi-Generational Appeal

Conceptual + Visual Storytelling

Every animal has a home, just not yours, became the platform to generate awareness of the parks new exhibit of exotic animals in their native habitats and paved the way for executions that communicate to both children and adults alike.
As art direction/design lead, I created the logo, print concepts, digital banners, billboard, a page take-overs and directing the UX/UI design of the attractions micro-site. The site garnered over 405,000 hits and attracted record visitation — more than 1.5 MM visitors in less than one year. www.lazoo.org/rainforest won an Addy for UX/UI Design.

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