Las Vegas Concerts + Madison Square Garden 
Before Life is Beautiful and iHeart Radio, we branded Las Vegas as a music destination. To reach concert goers, we took-over all the media in and around Madison Square Garden, in New York City, along with other concert venues. The out-of-home media drove traffic to visitlasvegas.com where people can book a vacation around a concert experience unlike any other destination.
Digital + Website
Our team at R&R Partners created one of the first comprehensive databases connecting events, dinning, and nightlife in the city, which we integrated with the campaign. Upon purchasing concert tickets, visitors were prompted to "Play Louder" by pairing the event with nearby dinner reservations and/or after-parties in only Vegas style.

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