Las Vegas + Madison Square Garden
Before Life is Beautiful and iHeart Radio, the client wanted to brand Las Vegas as a music destination. To reach concertgoers, we took over all the media in and around Madison Square Garden in New York City along with other concert venues. The ads drove traffic to visitlasvegas.com where people can book a vacation around a concert experience unlike any other destination.
Online & Digital
Our team at R&R Partners created one of the first comprehensive databases connecting events, dinning, and nightlife in the city. Upon purchasing concert tickets, visitors are prompted to "Play Louder" by pairing the event with nearby dinner reservations and/or after-parties.