Vegas + Concerts
The client wanted to sell concert tickets. We gave them a reason why a concert is better in Vegas. Our solution leveraged the insight that famous musicians frequent casino floors, giving fans unprecedented access. The campaign ran in Rolling Stone Magazine.
Data shows us that everyone does Vegas differently, so the team at R&R Partners used highly targeted initiatives. I created the first LGBTQ ads for the destination. Our efforts were awarded gold Addys, and "Tan lines" was nominated for a GLAAD Media Award.
Travel to Vegas is generally down in the first quarter, so our team set a plan to entice couples in the spirit of Valentine's Day and March Madness. With "Spas for her. Sports for you.", I found the way-in that highlighted the value for both his and hers, yet while maintaining the brands renowned equity in escapism.
Bon Appétit Partnership-Vegas for Foodies
Vegas for Vogue
Vegas wasn't always known for great shopping, but when the worlds hottest designers set-up shop, we let the readers of Vogue know they too could play in Vegas style, even if they're not runway ready.