vegas b2B

In a city that is known for escapism, our challenge was to position Las Vegas as the leading resource for meetings and conventions while not undermining the brands equity as a leisure destination.

We needed to speak directly to Meeting Planners. Our data told us this an occupation who is accustomed to fielding complaints and rarely receives praise. With this insight, along with the destinations known brand equity and superior offerings, we uncovered a unique benefit without suggesting anyone will be hung-over at meetings.
Of course, all heroes have a trading-card, so we distributed the card packs at meeting planner conventions and trade shows. The insightful and relatable stories spoke of triumphs against the odds, and how with the Las Vegas Convention and Visitors Authority as your super-power you too can be the office hero.

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