A Fresh POV + Design System
A unique SaaS product needed to bring their product to life. Working closely with their stakeholders, I developed a visual strategy and honed communications — building an own-able system across online, print, video, and more.
To appeal to a senior demographic, yet still provide for a fresh aesthetic that stands-out in the tech space, I chose colors that are anything but retro, along with all new infographics, UX/UI, and high-end collateral to further clarify their product and offering.​​​​​​​
Graphic Design
Brand Visual Design
Color & Type Systems 
User Flow + Functionality
Development + Digital Production
Content + Infographics
 4C Printing + Production
Development + UX/UI