Defining a SaaS product unlike any other.
The challenge was to clarify the USP in and provide design solutions that distinguish the brand. Collaborating directly with the clients marketing and dev team, we developed a visual direction that feels at home in the tech space, yet appeals to the senior demographic with a type system and color palette that are anything but retro.
Results that speak to both users and investors.
Provided a comprehensive visual language and own-able market position across print and digital, the client now had a set of tools that communicated the offering, resulting in increased valuation and ultimately the purchase of the company.
Contribution and Credits
Brand Design Systems
Creative Development
Digital Design
Print Production
Content Design and Infographics
UX/UI and Prototyping
Website User-Flow
Photographer: Anna Liisa-Nixon