Catholic Charities wanted to raise donations to help people who need it the most.
Our team at R&R Partners crafted the creative platform along with tug-on-you-heart-strings stories of why contributions are so important. The :30 pro-bono spots were produced in-house on a shoestring budget with a hundred or so unhoused extras (a.k.a. the clients-clients).
+ Creative Team Art Director (Campaign)
+ Writer (Bathroom/Prevention :30)