Point-of-Sale to Organic Growth
Gallo Family Vineyards stands apart as accessible in a generally aspirational market. With a color system already in hand, each representing a selection of varietals and packaging, I created an integrated campaign spanning POS and online along with ton of short-video content for social. I boarded, wrote, developed and produced unique brand-driven stories for every post with the help of a small in-house camera and set-decoration team — setting the tagline and endless opportunity to build on humorous and relatable family stories.
The social community loved it! The engagement tripled and my posts averaged 50-75% organic shares. The efforts resulted in the largest Facebook Community growth among the wineries 50 or more brands for 2017. 
Contribution
Strategic Direction
Campaign System
Art Direction
Typographic Treatment
Content Creation 
Design & Production 
Post & Video Editing
Instagram + Facebook Content

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