We're all Family.
I was tasked with creating an all new campaign platform for Gallo Family Vineyards namesake brand of wines. Positioned as an affordable table wine and entry into an upscale product market. The resulting campaign positions that brand as decidedly approachable, and established infinite creative legs to build on humorous, relatable family stories that touch heart-strings and provoke conversations in online social communities.
Point-of-Sale to Organic Growth
As a result of this work, Facebook engagement grew exponentially with organic shares averaging 50-75%, earning the largest community growth in the companies brand portfolio for 2017.
Strategy Playbook and Brand Style Guide
I designed type and visual systems for point-of-sale and print, establishing the basis for the brands new style-guide and a creative path for showcasing multiple products within the brand.
Contribution
Strategic Platform
Design System
Art Direction
Treatment & Typography
Content Design
Stop-Motion Animation
