We're all Family.
As a contract creative consultant at E.J. Gallo, I sat between the companies first ever Social Content team and the brands Integrated Design team, tasked with creating an all new campaign platform for Gallo Family Vineyards namesake brand of wines.
The resulting platform established infinite opportunity to build messaging and content around humorous, relatable family stories that touch heart-strings and provoke conversations. Positioned as an affordable table wine and entry into an upscale product market, the resulting direction has a decidedly approachable tone and homespun aesthetic.
Point-of-Sale to Organic Growth
We created the most liked and shared posts in-house, and our efforts established the basis for the brands social strategy-playbook. As a result of this work, Facebook engagement grew exponentially, with organic shares averaged 50-75%, earning the largest community growth in their 50+ brand portfolio for 2017.
Strategy Playbook + Brand Style Guide
I created the campaigns visual treatments for point-of-sale, including the typographic system, establishing the basis for the brands style-guide while integrating with the product lines existing packaging color-system.