Point-of-Sale to Organic Growth
With a color-system based on varietal packaging already in place, I created and designed the campaign platform "We're All Family" — establishing infinite opportunity to build content around relatable family stories that provoke conversation.
With a decidedly homespun aesthetics and relatable tone, I wrote, developed and produced original brand-driven stories for holiday promotions with an in-house team, not only as director/designer, but also production and stop-motion video editor.
The work seen here represents some the campaigns most shared and liked posts. Facebook engagement grew exponentially, with organic shares averaging 50-75% — the largest community growth among the wineries 50 plus brands globally for 2017.
Social Strategy Playbook + Brand Style Guide
Along with an updated typographic treatments (below), the campaign direction became the basis for the Gallo Family brand style-guide and social strategy playbook.