Point-of-Sale to Organic Growth
Gallo Family Vineyards stands apart as accessible in a generally aspirational market. With a color system already in hand, each representing a selection of varietals and packaging, I created an integrated campaign spanning POS and online along with ton of short-video content for social. I boarded, wrote, developed and produced unique brand-driven stories for every post with the help of a small in-house camera and set-decoration team — setting the tagline and endless opportunity to build on humorous and relatable family stories.
The social community loved it! The engagement tripled and my posts averaged 50-75% organic shares. The efforts resulted in the largest Facebook Community growth among the wineries 50 or more brands for 2017.
Instagram + Facebook Content