Tickets to your rock n' roll fantasy
Our tourism client wanted to encourage concert tickets sales at the destinations many resort venues. So, we positioned the city as a concert destination unlike any other.
With the insight that celebrated bands and musicians frequent the casino floors while on tour in the city, often seen casually strolling by the pool, etc., we created a print campaign to run in Rolling Stone Magazine highlighting the unique benefit of access for the fans that no other city can boast.
