Selling your rock n' roll fantasy.
The tourism client wanted to encourage concert tickets sales at the destinations many resort venues. So, our team at R&R Partners positioned the city as a concert destination unlike any other.
With the insight that celebrated musicians frequent the casino floors while on tour in the city, often seen casually strolling around the resort, we created a print campaign to run in Rolling Stone Magazine highlighting the unique benefit for fans unlike any other location.
+ Creative Team Art Director/Co-Writer
+ Concept
+ Photo Direction + Treatment
+ Print Layout + Design Team Lead
Accolades
+ Vegas Addy's Gold
+ Photo District News PDN Magazine
+ AtEdge Campaign Spotlight
