Bringing the 70's back and thermostats up.
With summer temps running in the triple-digits, R&R Partners electrical-utility client needed a way to encourage consumers to keep their thermostats up to 78 degrees to prevent over-burdening the system. Understanding such an ask required a light-hearted approach, our team created a TV and print campaign, along with memorable device to get the word out.
Role + Credits
Art Director
Designer
Script Development
On-Set Direction
Motion Graphics Direction
Creative Director: Ron Lopez
Copywriters: Tony Marin and Miles Nebeker
Logo Designer: Randy Heil
Photographer: Cheryl O'Gara
Director: Kurt Rauf
Commercial Editor: Kevin Anderson x FilmCore
Visual Effects: Pete Mayor x Vendetta Post
Audio/Sound Design: Tim West x Pop Sound
Music: Pat Woodland Productions
