Bringing thermostats down and the 70's back.
With desert temps running in the triple digits, our electrical utility client Nevada Power wanted customers to keep their thermostats at 78 degrees to prevent overburdening the system.
Our team at R&R Partners understood this required a lighthearted approach along with a memorable call-to-action. As Art Director, I collaborated with copywriter Tony Marin and art lead Jessica Hazen, developing both TV and print for the campaign, providing aesthetic direction and visual systems that firmly plant to look in retro 1970's kitsch.
Contribution + Credits
Art Direction
Treatment
Design
Script Development
Set Direction
Graphics + Motion Direction
Creative Director: Ron Lopez
Copywriter: Miles Nebeker and Tony Marin
Logo Flag: Randy Heil
Photographer: Cheryl O'Gara
Director: Kurt Rauf
Editor: Kevin Anderson x FilmCore
Visual Effects: Pete Mayor x Vendetta Post
Audio/Sound Design: Tim West x Pop Sound
Music: Pat Woodland Productions
