Rarible Brand Launch
The innovative NFT art marketplace Rarible needed a way to launch their brand and showcase the plethora of artists from their community along with a future-forward message to entice up-and-coming artists to join the platform.
Through a rapid design sprint, our creative team at Bonfire Labs in San Francisco defined the visual look and messaging, establishing the brand with a social-first approach. I lead the design, creating platform headers, posts, carrousels and reels, providing a unified campaign treatment and direction for the brand video, along with an email blast announcing the official brand launch at worlds top art exhibition Art Basel—effectively positioning the Rarible platform, and it's community of artists, as formidable players in the realms of high-art.
Shout-out to each and every artist showcased here—Shakablood, Tile, Lucrece, Dustmonkey, Women Rise, and the others whose visually captivating artwork made my job as campaign AD/Designer relatively easy.
