Rarible Brand Launch at Art Basel
The groundbreaking NFT marketplace Rarible needed an exciting way to showcase a plethora of NFT's from their collection along with a future-forward message to launch the brand and entice up-and-coming artists to join the platform.
Through a rapid design and creative sprint, our team at Bonfire Labs in San Francisco defined the visual look and messaging, establishing the brand with a social-first approach—creating headers, posts, carrousels and reels to get the word out and drive traffic—along with a brand video shared on YouTube and email leading up the official launch at the mother of all art exhibitions Art Basel, effectively positioning it's most collectable artists in the realm of high-art.
Shout-out to each and every artist showcased here—Tile, Shakablood, Lucrece, Dustmonkey, Women Rise and all others who contributed.