VIP experiences in the drivers seat.
Working with MGM Resorts as both an agency client and more recently in-house among their creative and content teams, along with many other leading resort and entertainment brands like Caesars Palace, The W, and Curator Hotel and Resorts Collection, it's fair to say I've become a subject matter expert in the category. More specifically, defining the unique visual language, story, tone, and aesthetics for a wide-range of sub-properties, offerings, and products under a larger parent brand.
Whether it's unparalleled amenities, gaming, or food & beverage, elegantly cramming A LOT of offerings into a single-minded communication while leading with brand distinction is always the name of the game. This is just a small selection of my work in the category.
Aria, Brand Launch
Caesars Palace Editorial, 944 Magazine
Curator Resorts—Concept Pitch, Teaser Campaign
Curator Resorts—Concept Pitch, Print and Digital Rollout
MGM Rewards, YouTube
Aria Sky Suites, In-Flight Magazine
Caesars Palace, High-End Collateral
MGM Resorts, Paid SocialCampaign, Pinterest
