VIP experiences in the drivers seat.
Working with MGM Resorts as both an agency client and more recently in-house among their creative and content teams, along with many other leading resort and entertainment brands including Caesars Palace, Curator Hotel and Resorts Collection, it's fair to say I've become a subject-matter expert in the category.
More specifically, in defining the unique story, visual language, tone, and aesthetics covering a wide-range of offerings under a parent brand and multiple properties. Whether it's unparalleled spa amenities, gaming, or food & beverage, elegantly cramming A LOT into a single-minded communication while leading with distinction is always the name of the game. As someone who's embarrassed to say I actually grew up in a resort-community, and been lucky to have experienced more few, I get it. ⛷️🏔️❄️ ⛳️ This is just a small selection of my work in the category.
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Caesars Palace Editorial, 944 Magazine
Curator Resorts—Concept Pitch, Teaser Campaign
Curator Resorts—Concept Pitch, Print and Digital Rollout
Aria Sky Suites, In-Flight Magazine
Caesars Palace, High-End Collateral
MGM Resorts, Paid SocialCampaign, Pinterest
Pitch Video