A concert experience turned-up louder
Before Life is Beautiful and other music festivals the Las Vegas Convention and Visitors Authority simply wanted to sell more tickets at the cites numerous venues so our team at R&R Partners positioned the city as a concert destination. To reach would-be concert goers and live music lovers, we took-over of ALL the media in and around the concert mecca of Madison Square Garden New York City and other venues—creating a scaleable multimedia campaign that blanketed the entire space with a loud and clear message and numerous visual-stories with no-two executions alike to continually engage as people walked around the arena.
Driving Traffic, Ticket Sales and Tourism
The effort drove audiences to visitlasvegas.com where they could plan a trip around a concert and select nearby activities unlike any other destination. Our team complied the first comprehensive database enabling search of events, restaurants and night clubs by proximity, so upon selecting a concert users were prompted to "Play Louder" by pairing the event with nearby dining and coveted Vegas afterparties, fulfilling the brand promise in Only Vegas style.
Credits + Contribution
Design and Campaign System
Creative Lead/Art Director
Conceptual Platform
Visual Stories and Concepts
Tagline and Naming
ECD: Daniel Russ
CD: Arnie DiGeorge
Copywriter: Christian Durrett
Illustrator: Katie Kirk
Digital Dev: Critical Mass
