Louder and in-your-face.

The client wanted to sell concert tickets in Vegas, so our team positioned the city as a concert destination. Using all the media at Madison Square Garden New York City and other arena concert venues, I designed an integrated campaign and visual stories with no two executions alike, inviting concert audiences to play louder...

Driving Traffic, Tourism, and Ticket Sales
The out-of-home effort drove traffic to visitlasvegas.com where visitors could plan a vacation around a concert. Our team complied the first comprehensive database enabling searches for hotels, restaurants, and clubs by proximity to the show, so upon selecting a concert, UI prompted users to "Play Louder" by pairing the event with nearby dining and afterparties, fulfilling our promise in Only Vegas style.
Visual Concept 
Layout and Design
Integrated Campaign System
Multimedia Art Direction
Creative Strategy
Copy Development