Driving Traffic, Tourism, and Ticket Sales
The out-of-home effort drove traffic to visitlasvegas.com where visitors could plan a vacation around a concert. Our team complied the first comprehensive database enabling searches for hotels, restaurants, and clubs by proximity to the show, so upon selecting a concert, UI prompted users to "Play Louder" by pairing the event with nearby dining and afterparties, fulfilling our promise in Only Vegas style.
Contribution
Visual Concept
Layout and Design
Integrated Campaign System
Multimedia Art Direction
Production
Creative Strategy
Copy Development
