Every animal has a home, just not yours.
My challenge was to communicate the offering of the parks new exhibit of exotic animals in their native habitats, while engaging both adults and children alike, as well as establishing a campaign structure that has legs to go on and on. ​​​​​For the website, I came up with the UX/UI direction, employing a vertical navigation as a visual storytelling device to communicate how different creatures live at all levels of forest canopy.
Visual Systems + Templates
Image Concept + Composition
Logo Design
UX/UI Creative Direction
Script Development
Art Buying
Photo Art Direction

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