Every animal has a home...

Every animal has a home, just not yours was our mantra to launch LA Zoo's exhibit of exotic rainforest animals in their native habitats.

UX/UI + 360 Visual Stories
Along with the logo and ad concepts, I developed broadcast in collaboration with my ECD and directed the websites UX/UI to use a vertical "game-like" navigation that visualizes just how a variety of creatures make their home on all levels of the rainforest canopy. 
I commissioned a rock-star photographer who I had worked with on a previous campaign, and created detailed comps, including patterns and colors, as well as layout, for reference. 
The exhibit opened to record numbers and the website won a Silver Addy for UX/UI.
Contribution
Visual Concepts 
Image Composition
Photo Art Direction
Campaign Systems
Logo Design
Illustration
Interactive Creative Direction​​​​​​​
Broadcast Storyboarding
Script Development