Every animal has a home, just not yours.
The Los Angeles Zoo needed to announce a new exhibit of rainforest animals in their native habitats so our team branded the exhibit with an integrated campaign and microsite, engaging adults and children alike with concepts that highlight the offering.
The exhibit opened to record numbers, garnering earned media in the New York Times, https://www.nytimes.com/2014/07/07/business/media/Ads-for-LA-Zoo-Rainforest-Exhibit.html and the website won a Silver Addy for UX/UI.
Role + Credits
Designer, Logo and Campaign
Lead Art Director, Concept, Interactive and Prodcution
Script Development and Storyboarding
Agency ECD: Benjamin Freuhauf
Photographer: Lyndon Wade
Post Production: RealFake
