Every animal has a home, just not yours.
The Los Angeles Zoo needed to announce a new exhibit of rainforest animals in their native habitats so our team branded the exhibit with an integrated campaign and microsite that engaged children and adults alike with a story that highlights the offering.
The exhibit opened to record numbers, garnering earned media in the New York Times, and the website won a Silver Addy for UX/UI.
Role + Credits
+ Creative Art/Design Lead (Concept, Logo, Photo Production, Art Buying)
+ Script Development + Storyboarding
+ Interactive Art Direction Lead
ECD: Benjamin Freuhauf
AD: Jenn Proud
Photographer: Lyndon Wade
Post Production: RealFake
