Los Angeles Zoo // Exhibit Branding
To announce a new exhibit of animals in the native habitats our team positioned the offering with the line "Every animal has a home, just not yours."
I directed the microsite design to have a game-like UX/UI to engage users of all ages. Upon scroll the cursor — indicated by the campaigns tamarin monkey character — would animate triggering roll-over pop-ups at each level, providing information about the each animals natural habitat. The effort won a Silver Addy for UX/UI and the exhibit opened to record number of visitors and earned media in the New York Times. https://www.nytimes.com/2014/07/07/business/media/Ads-for-LA-Zoo-Rainforest-Exhibit.html