Visual Stories + UX/UI
Every animal has a home just not yours, was our campaign mantra to launch LA Zoo's exhibit of exotic rainforest animals in their native habitats. Along with creating the logo and visual ad concepts, I developed broadcast in collaboration with our ECD, and directed the websites UX/UI, using vertical scrolling to visualize exactly how different creatures make their home on all levels of the rainforest canopy, along with roll-over pop-ups that inform and delight users of all ages. The website won a Silver Addy for UX/UI.
In addition to creating detailed visual direction with comps that included pattern, color, style and layout, I commissioned a rock-star photographer who I worked with on a previous campaign to shoot the scenarios and incorporate each animal in post. The campaign ran in regional Los Angeles media, and the exhibit opened to record numbers.
Contribution
Visual Concepts
Image Composition
Photo Art Direction
Campaign Systems
Logo Design
Illustration
Interactive Creative Direction
Broadcast Storyboarding
Script Development