Defining SaaS technology for the most human of needs.
The challenge was to clarify the USP and help the client define the offering with branding solutions that appeal to a senior demographic. We created visual language that feels uniquely warm in the tech space with a color palette that defies convention along with a type system that together feel anything but retro.
Speaking to users and investors.
With a now comprehensive visual language and own-able market position across print and digital, the client now had an all new set of tools that communicated the offering resulting in increased valuation and ultimately lead to the purchase of the company.
Contribution + Credits
+ Brand Design and Art Direction
+ Creative Development
+ High-End Print Production
+ Content Design + Infographics
+ User Interface and UX Design
+ Rapid Prototyping
+ User-Journey
Photographer: Anna Liisa-Nixon
