Defining technology for the most human of needs.
My challenge was to help a high-growth client clarify their USP, defining their offering within all new visual brand design solutions that appeal to a progressive senior demographic across print and digital. The resulting visual language and all new UX/UI feels anything but retro with a color palette and type system that together defy conventions in the SaaS tech space.
Speaking to users and investors.
With a now comprehensive visual language and own-able market position across print and digital, the client now had an all new set of tools that communicated the offering resulting in increased valuation and ultimately lead to the purchase of the company.
Role + Credits
+ Brand Design
+ Art Direction
+ Creative Development
+ High-End Print Production
+ Content Design + Infographics
+ UX/UI Design
+ Rapid Prototyping
+ User-Journey
Photographer: Anna Liisa-Nixon
