Inviting would be fashionistas to join in on the fun in Vegas
Las Vegas wasn't always known for high-end designer retail, so when the worlds top luxury brands decided to set-up shop on The Vegas Strip our team placed ads in Vogue to get the word out. Playing-off the clichéd beauty ads often found women's magazines, we invited would-be fashionistas to live out their Vogue fantasy, even if they aren't runway ready.
Engaging diverse audiences without clichés
Among the first LGBTQ+ communications for the destination, our creative team crafted solutions that remained true to the brand. "Tan Lines" was nominated for a GLAAD Media Award and both won Gold and Silver Addy's.
Tickets to your rock n' roll fantasy
Our Las Vegas tourism client at R&R Partners wanted to encourage concert tickets sales at the destinations many resort venues. So, we positioned the city as a concert destination unlike any other.
With the insight that celebrated bands and musicians frequent the casino floors while on tour in the city—often seen casually strolling by the bar or pool—we created a print campaign to run in Rolling Stone Magazine highlighting the unique benefit—access for the fans—that no other city can boast.
