Keeping thermostats up and bringing the 70's back
With summer temps running in the triple-digits, the electrical-utility client needed a way to encourage consumers to keep their thermostats above 78 degrees to prevent over-burdening the system. Understanding such an ask required a light-hearted approach, our team created a TV and print campaign with memorable device to get the word out.
Role + Credits
+ Creative Team Art Director
+ Campaign Designer
+ Script Development/Co-Writer
+ On-Set Visual Direction
Creative Director: Ron Lopez
Senior Art Director: Jessica Hazen
Writers: Tony Marin and Miles Nebeker
Logo Designer: Randy Heil
Photographer: Cheryl O'Gara
Commercial Director: Kurt Rauf
Editor: FilmCore x Kevin Anderson
Visual Effects: Pete Mayor x Vendetta Post
Audio/Sound Design: Tim West x Pop Sound
Music: Pat Woodland Productions
