Keeping thermostats up and bringing the 70's back.
With summer temps running in the triple-digits, the electrical-utility client needed a way to encourage consumers to keep their thermostats above 78 degrees to prevent over-burdening the grid. Understanding such an ask required a light-hearted approach, our team created a TV and print campaign with memorable device to get the word out.
Role
+ Creative Team Art Director
+ Campaign Designer
+ Script Development/Co-Writer
+ On-Set Visual Direction
Credits
Creative Director: Ron Lopez
Senior Art Director: Jessica Hazen
Campaign Copywriters: Miles Nebeker and Tony Marin
Logo Designer: Randy Heil
Photographer: Cheryl O'Gara
Commercial Director: Kurt Rauf
Editor: FilmCore x Kevin Anderson
Visual Effects: Pete Mayor x Vendetta Post
Audio/Sound Design: Tim West x Pop Sound
Music: Pat Woodland Productions
Awards + Accolades
+ Vegas Addys Gold
+ Shoot Magazine "The Best Campaigns You'll Never See"
+ USAD Review
+ AdAge
