Google Meet / Hangouts COVID
At the beginning of the first pandemic lockdown, an agency writer and I collaborated to create this timely concept. I had the idea of using nearby but separate billboards as a nod to the situation posed by COVID. Although they weren't produced, they won our team praise from the agency and client.
Google Pay Pitch - Instagram + Twitter
I had the opportunity to lead a creative pitch for Google Pay social (G Pay) that needed to solve for a number of creative and marketing challenges. My direction isolated the products UI, not only communicating ease of use, but showcased their never ending list of retail partners, along with surprising benefits.
Working with an animator on our team, I designed the video shorts to visually engage on Instagram within a format that can scale quickly and with legs to go on-and-on.