Be the Office Hero.
With brand like Las Vegas, the challenge was to position their B2B convention offerings for general meetings, while not undermining the brands equity as a leisure destination.
With insights and a smart media-buy aimed at meeting planners, I uncovered the way to communicate both the unique offering as well as benefit and remains true to the leisure brand. Neither suggesting, nor denying, the team may show up hung-over, I designed the campaign to make the often forgotten meeting planner the hero.
The ads ran in magazine, trade-shows, and out-of-home. The card-packs came with a limited-edition animated lenticular card, making them a hit at trade-shows.
Contribution
Creative Direction
Concept
Campaign Design 
Visual Direction
Casting
Typography
Print and Digital Layout
Art Buying 
Set Direction and Propping
Post Production Supervision and Editing
Copy Editing 
Production Supervision 
Package Design

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