Selling tickets to your Rock n' Roll fantasy
Our Las Vegas tourism client at R&R Partners wanted to encourage concert tickets sales at the destinations many resort venues. So, we took it upon ourselves to position the city as a concert destination unlike any other while remaining true the brands equity in adult escapism.
With the insight that celebrated bands and musicians frequent the casino floors while on tour there, often seen casually strolling by the bar or pool, we created a print campaign to run in Rolling Stone Magazine highlighting the unique benefit of access for the fans that no other city can boast.
Inviting the readers of Vogue and women's magazines to join the fun
Las Vegas wasn't always known for high-fashion retail, so when the worlds top designer brands first set-up shop on The Strip our team at R&R Partners placed ads in women's lifestyle magazines to get the word out.
Playing off the clichéd beauty ads normally found in such magazines, we invited would-be fashionistas to live out their dreams, even if they weren't runway ready.
Engaging diversity without the Rainbow Clichés
Among the earliest LGBTQ+ communications for the destination, I crafted visual solutions that remained true to the brand with a message of inclusivity and freedom. "Tan Lines" was nominated for a GLAAD Media Award among both gold and silver Addy Awards.
Couples Welcome — The Challenge
With Vegas tourism typically down in first quarter, our team was tasked with building an initiative that enticed couples to Las Vegas in the spirit of March Madness and Valentine's Day.
With the well established brand equity in individual escapism, the challenge was to find a way-in that showcased both the his and her offerings. The solve was targeted media buy with ads running in both mens and women's lifestyle pubs and channels offering couples the safety of "me time" while still enjoying the destination together.
Camp Vegas — Summer Tourism Initiative
Although I can't take credit for the strategy or concept of Camp Vegas, I can take credit for Bikini Knot & Nomenclature as a Las Vegas camp time activity. Props to the epic LA artist and bikini Illustrator Triston Eaton who gracefully took my call and threw down to make this a standout concept in the campaign.
