Selling concert tickets and so much more
The Vegas tourism client wanted to sell concert tickets, and with insights that celebrated musicians frequent the resort and casino floors, I created a print campaign for the readers of Rolling Stone Magazine highlighting unique benefits unlike any other destination.
Inviting Vogue readers to do Vegas their way
Vegas wasn't always a place associated with high-fashion, so when the worlds top designer brands and retailers first set-up shop, our team at R&R Partners placed ads in Vogue magazine to reach our new audience, inviting fashionistas to do Vegas their way, even if they weren't runway ready.
Engaging diverse audiences without rainbows or clichés
Among the earliest LGBTQ+ communications for the destination, I crafted visual solutions that remained true to the brand with a message of inclusivity and freedom. "Tan Lines" was nominated for a GLAAD Media Award among both gold and silver Addy Awards.
Couples Initiative
With travel and tourism typically down in first quarter, our team was tasked with creating an initiative that enticed couples to Las Vegas in the spirit of March Madness and Valentine's Day. With the brands equity in individual escapism, we needed to find the way-in that allowed couples "me time" while showcasing both the his and her offerings respectfully. The solve was highly targeted executions and specified media-buys in mens sports and women's lifestyle magazines.
Illustrator: Tristan Eaton